AMERIA x SONY: Successful Launch of the STARKIT™ SRD

This market launch marks a significant milestone in the strategic partnership between the two companies—and was met with outstanding response from industry professionals, customers, and media worldwide.

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Watch the product launch in the video

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Strong demand was evident both during and immediately after the trade show: several hundred qualified leads and initial direct orders highlight the system’s enormous market potential. Thousands of visitors experienced the solution live at the SONY booth, where it quickly became a central attraction.

A New Dimension of 3D Interaction
With the STARKIT™ SRD, a fully integrated, market-ready end-to-end system for touch-free 3D interaction was introduced for the first time. The combination of SONY’s Spatial Reality Display and AMERIA’s technologies sets a new standard in 3D visualization and digital signage.

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The solution enables intuitive control of three-dimensional content—without the need for VR headsets or additional wearables. Two key components make the system unique:
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• interaction seamlessly aligned with spatially perceived content
• powerful Content Management System (CMS) featuring a template app and content pipelines for easy integration into existing software environments (e.g., architecture, medical applications)

Awards and International Recognition

The innovative strength of the STARKIT™ SRD was recognized directly at ISE 2026 with leading industry awards:

• Award for “Best Video & Display Innovation”
• Best of Show – ISE 2026 in the AV Technology category

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The solution also attracted extensive international media coverage. In addition to trade publications, major consumer media outlets are preparing in-depth features on AMERIA AG and its joint innovation with SONY.

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A Strategic Partnership with a Future‍

SONY clearly positions AMERIA AG as a strategic development partner in the field of interactive 3D solutions. Even prior to the trade show, the importance of this joint technology for the future of immersive display systems was emphasized.
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The result of this collaboration is a powerful, easy-to-deploy solution that sets new benchmarks for interactive 3D experiences—without complex installation or additional hardware.
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With this, AMERIA and SONY have established a new standard.
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Further Information‍

Read the official SONY press release: https://www.sony.eu/presscentre/a-new-era-of-touch-free-3d-signage-sony-and-ameria-unveil-an-end-to-end-immersive-display-system
Product details – STARKIT™ SRD: https://ameria.com/ameria-x-sony-starkit-srd

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